Many of the companies we help have already invested in sophisticated software. Unfortunately unless your team are highly familiar with where and how to use those features, and business processes which align with the software’s workflow, the companies end up with their team doing unnecessary work and the software underutilized. We formed the sister company CME Solutions to help.
There are two main services we offer. We help transform marketing teams to be data driven, whether you are using CME or a competing product. Also our team are very skilled in advanced statistics, analytics, visulisation and data integration so our clients frequently ask us to help out on projects.
Bringing a marketing team from being campaign based to being data driven is a large transformation and software only plays a small role. Some of the activities include:
Some clients will be further on their journey than others and so require more or less of the services outlined above. We will work with you to decide what level of engagement is most suitable.
One point worth noting is that all of our services are centered around developing your internal capabilities so that you can work independently of us. Most engagements start with a few weeks of heavy lifting where we build capability, followed by a transition of this capability to your team. Where possible we strongly prefer to work from within your offices and operate as members of your team.
We are happy to help anyone making the journey to data-driven marketing even if they have chosen not to use CME as their technology platform. Almost all of our services relate to data driven processes and apply regardless of the technology chosen. We strongly encourage those clients that have chosen CME to engage us as part of the implementation within their organisation. We believe this leads to a far more successful projects than clients who view CME purely as software.