CME is far more than a piece of software; it represents a more effective way of working. We will sit with your marketing team and train them on using data for more effective communication while working with your IT team to ensure the solution fits within your company’s technology landscape. Throughout the trial we will measure the impact CME is making so that at the end you can see how effective it is at your organization.
We scale the implementation up or down to match your needs. For example a company with over a million customers and relatively low share-of-wallet can get positive ROI from sophisticated attitudinal segmentation. However a smaller company is probably better keeping things simpler as the cost of all the extra work has to be spread over fewer customers.
What it comes down to is how much you want to tailor your communication to your customers. We believe that most companies will get significantly more benefit and ROI from CME than other products by improving their customer relationships and lifetime value.
It really comes down to whether tailoring your communications to your different customer needs will increase your bottom line. Put it this way… how much is it worth for you to have a better relationship with a customer? One dollar a year, Ten dollars? How many customers do you have? That’s the amount you should be budgeting on improving customer relationships. CME will help you to spend that money as efficiently as possible – it will highlight if your main problem is retention and you should move resources there from acquisition.
In practice we normally start clients out on a trial. This enables the marketing team to demonstrate to their internal stakeholders that ROI numbers are real. It’s much easier to decide how far to take things once you can see the ROI you’re getting. Why not give us a ring and we can look at how CME can help your business.