CME provides you with everything you know about each
contact grouped by how it is used for marketing.
Emails sent from your customers are simplified to their key topics.
The sorts of messages this user engages with are highlighted,
along with where the customer is up to on different journeys.
Try, Listen, Learn
Customers are the best judge of what they want to hear. CME encourages you to get your content out there and then listen to customer feedback. Whether it is a thumbs-up on a message, clicking through on a CTA or time spent browsing your website, CME continually refines what content works best with every customer.
Make your message relevant
Both business executives and students buy the latest iPhone. But of course Apple uses different language when promoting to each group. CME works in a similar way - it automatically profiles the audience for every message you write and assists you in sending different content to different tribes within your audience.
It's all about the money
Holding conversations with all your customers is hard. That extra effort incorporating customer feedback and smart copy-writing costs a lot of money. Everything in CME is brought back to ROI - you know exactly how much extra revenue all this hard work brings in.
Engage wherever your customers are
CME supports every channel you can think of, including telephone, post, and in-person visits. Messages can go out via one or more of channels - whatever customers prefer.
Built on top of CRM
CME is built to handle your data no matter how complicated it is. The system is built on top of the StayInFront CRM system which was designed to map itself to your business processes. This means you get full audit logging, scalability, complex relationships and everything else.
Every task within CME is integrated with sophisticated machine learning algorithms. The system is continually building a deeper understanding of how your customers behave. However marketing is about looking forward and this information is presented for you to integrate with your campaigns or ignore as you see fit.
Insights into action
CME is built to handle your data no matter how complicated it is. The system is built on top of the StayInFront CRM system which was designed to map itEvery report we produce is designed around giving the information you need to act. Knowing the open rate of a campaign isn't enough but mix in your target open rate and you'll come away knowing this approach is better than expected and should be used more, similar to expected or worse and should be abandoned. Similarly we report on how your customer base is behaving, not just the group your last email campaign happened to target.