To build awesome in-house marketing capabilities Contact us to see how we can help
Over the last few years, smart applications, always-on communications and the ubiquity of networks has created an expectation from consumers that everything is personalised and relevant to their specific interests and needs.
Whether selling, buying, socializing or news people want access to information and services now. They want it to be convenient and delivered on whichever screen happens to be in their pockets or bags.
If an organisation cannot deliver personalised, relevant and targeted digital communications to their consumers when and how they want it, then they will be left behind!
Large organisations are able to engage data scientists who use expensive tools that process ‘Big data’ to find the current behavioural trends that are influencing buying trends. These trends are then used by marketers to create and target highly personalised messages to their consumer base.
The directors of CME Connect have provided these data analytics services to some of the biggest players in New Zealand.
The Solution - CME Connect
CME Connect will come in, work with you, and build your in-house marketing capability and increase your marketing effectiveness.
We are primarily marketing people with a deep understanding of technology. This enables us to work with your marketing team to build your marketing infrastructure directly or in partnership with your IT team.
We are technology agnostic, we can work with your current systems or supply our own CME Marketing Suite which is preconfigured and ready to go from day one!
CME Connect provides the superior big data analytic services and capabilities used by the big guys and seamlessly integrates these with our automated marketing tools to provide an “engagement intelligence” solution that is accessible to any NZ organisation.
Contact us if you want to remain personal, relevant and want to unlock the value potential of each individual customer.
Frequently asked questions
Will CME Connect work with my CRM?
We sure will! We create an independant SCV (single customer view) from your CRM's data and any other data sources in your organisation. We currently integrate with MSCRM, SAP, Salesforce and StayinFront and are constantly expanding!
What is data driven?
Data driven targeting is using quantified behavioural data (often the processing of big data) and using these results to determine the best person for a message and to calculate what the next best conversation will be. This is commonly contrasted with intuition, where someone guesses based on their experience.
Do we need to use CME Connect's marketing suite?
Not at all. The SCV we create will drive the targeting of your messages and NBC (next best converstions) but we support deployment of these messages through all delivery platforms. Using CME's tools will get you up and running quickly but we understand that many of our clients have invested in alternate technologies so we integrate easily with these as well. Our primary goal is to help you create effective relationships with your customers through targeted relevant conversations.
Why use CME Connect's marketing suite?
Using CME's tools will get you up and running faster because they are designed to run off SCVs rather than the traditional relational model of CRMs. This makes them way more powerful than their compeditors. eg. they can take advantage of propensity models directly when targeting the best messages for your customers. CME's tools were designed by marketers for marketers and were developed in-house by some of the best coders in the world.
How do I find out more?
CME Connect have a tight team of highly experienced people who can help you build your in-house digital marketing capability. Contact us via our contact page and start the conversation today!